​​PROFESSIONAL EXPERIENCE​

​

Co-Founder & Managing Director

Orhythm Media, January 2022 - Present

​

Key responsibilities

1. Oversee all creative, production, and business operations, ensuring alignment between storytelling, strategy, and impact.

2. Lead end-to-end project execution—from client briefing and concept development to on-set direction, editing, and final delivery—across promotional, educational, and cultural media formats.

3. Manage cross-functional teams and freelance collaborators, coordinating timelines, resources, and deliverables across multiple concurrent projects.

4. Translate client goals into effective visual narratives, collaborating closely with stakeholders to align messaging with organizational values and audience needs.

5. Provide strategic consulting for public-facing campaigns, supporting government agencies and nonprofits in using media to drive community engagement, education, and awareness.

6. Foster long-term relationships with clients and partners through ongoing communication, needs analysis, and results-based collaboration.

7. Guide high-level creative direction and maintain brand consistency across all projects, ensuring visual and narrative integrity.

8. Oversee internal DEIA+ policy implementation and content review to uphold standards of inclusion, cultural accuracy, accessibility, and respectful representation.

9. Develop and monitor project budgets, vendor contracts, and financial workflows to ensure sustainable operations and cost-effective delivery.

10. Mentor junior producers and support professional development through onboarding, training, and ongoing feedback.

11. Represent the company in local media, equity, and creative industry spaces, contributing to sector-wide knowledge-sharing and visibility.

​​

Selected Projects

 

StartUp Stories, a newcomer entrepreneurship series for YWCA Halifax

​​A short video series for YWCA Halifax highlighting newcomer women entrepreneurs in Nova Scotia. Through first-person storytelling, the series captures their journeys, challenges, and impact. Used in outreach and recruitment, it showcases ventures across industries—from fitness, fashion, balloon art to inclusive children’s spaces—and demonstrates how lived-experience media can foster trust, support community integration, and promote public programs to underrepresented audiences.

Links:

Cinthia Marques of Made with Love: https://www.youtube.com/watch?v=MHeBiyMdjoI

Aya Mohamed of Ayamo Fit: https://www.youtube.com/watch?v=QCqeX2tatls

Haley LeBlanc of The Play Club: https://www.youtube.com/watch?v=GdKNiHjNkkE

Funmi Odeniyi of Michnat Fashion: https://www.youtube.com/watch?v=F-utC8z3YTY

Tanisha Asphall Brown of Blush Decor: https://www.youtube.com/watch?v=_WzmbzcaJGw

​

​

Business Builders Networking Event Recap – Your Brand Matters, for YWCA Halifax

This event recap video captures highlights from the Your Brand Matters Business Builders Networking Event, hosted by YWCA Halifax. Through dynamic visuals and participant interviews, the video showcases key takeaways from the workshop, emphasizing the importance of personal and professional branding for women entrepreneurs. Designed to inspire and connect, this recap reflects the energy of the event and the supportive atmosphere that empowers diverse business owners across Nova Scotia.

Links:

Business Builders Networking Event Recap - Your Brand Matters: https://www.youtube.com/watch?v=cLZ7uZsTghY&t=11s

​

​

​​​​​We are Africadian, a short documentary for the Africadian Empowerment Academy

A short documentary produced for the Africadian Empowerment Academy (AEA) to mark its 2023 rebranding. Premiered at AEA’s AGM and logo launch event, the film traces the organization’s history as the East Preston Empowerment Academy (EPEA), and celebrates its ongoing mission to empower Nova Scotians of African descent. Through storytelling, it bridges past milestones with a renewed vision for the future.

​Links:

We are Africadian: https://www.youtube.com/watch?v=x7hpcSE-voM

​

​

The 2023 AGM & Africadian Empowerment Academy Logo Launch, for the Africadian Empowerment Academy

This event recap video documents the 2023 AGM & Africadian Empowerment Academy Logo Launch, a milestone moment marking the organization’s rebranding journey. Through dynamic event coverage and interviews with key community leaders, the video captures the spirit, purpose, and future vision of the Academy. It celebrates the legacy of empowerment while highlighting the voices shaping its next chapter.

Links:

The 2023 AGM & AEA Logo Launch Event: https://www.youtube.com/watch?v=Zv9D4RN1FJI&t=3s

​

​

Event Highlights and Interviews for Public Sector Innovation Show - Atlantic (2022-2024), for Public Sector Network

​​Orhythm Media has proudly partnered with the Public Sector Innovation Show – Atlantic to produce dynamic event highlight videos. These films capture key moments and insights, serving as powerful tools to promote public service innovation across Atlantic Canada and celebrate progress in citizen-centered service delivery.

Links:​

Public Sector Innovation Show - Atlantic 2024:

2024 PSIS Interview with Wendy MacDermott: https://www.youtube.com/watch?v=zeTGPVmPBWY

2024 PSIS Interview with Christopher Clissold: https://www.youtube.com/watch?v=cZoomcnoZbw

2024 PSIS Interview with Steven Maynard: https://www.youtube.com/watch?v=IIecbIjOv28

Public Sector Innovation Show - Atlantic 2023: https://www.youtube.com/watch?v=tdqmu32TNu8

2023 PSIS Interview with Ava Czapalay: https://www.youtube.com/watch?v=Vlay4d8ys3w&t=3s

2023 PSIS Interview with Dr. Gail Tomblin Murphy: https://www.youtube.com/watch?v=9alehSJ2eq0&t=2s

2023 PSIS Interview with María José Yax-Fraser: https://www.youtube.com/watch?v=Z7f9pUEUT70

2023 PSIS Interview with Tamim Raham: https://www.youtube.com/watch?v=yTndShBlNxM&t=2s

Public Sector Innovation Show - Atlantic 2022: https://www.youtube.com/watch?v=UvIB7vpsjaw&t=10s

​​​​​

​​

Creative Producer & Production Coordinator (Contract)

Nova Scotia Apprenticeship Agnecy (NSAA) | Skills Canada - Nova Scotia (SCNS), Janyary 2021 - Present

 

Key responsibilities

​1. Produce inclusive, equity-centered short films that explore the barriers, challenges, and lived experiences of skilled trades professionals from historically underrepresented communities.
2. Lead full-cycle media production—from concept development, scripting, and scheduling to interviews, editing, and final delivery—embedding inclusive storytelling into curriculum-aligned content for education and training.
3. Coordinate and conduct province-wide interviews with individuals from Indigenous, African Nova Scotian, immigrant, women-in-trades, and disability communities to amplify diverse voices.
4. Collaborate with public sector stakeholders, subject-matter experts, and community advisors to ensure cultural relevance, messaging clarity, and alignment with accessibility and anti-racism goals.
5. Develop multimedia learning resources that support mentorship, psychological safety, inclusive communication, and equity-focused workplace culture.
6. Support video production for skilled trades initiatives led by NSAA and SCNS, including youth training programs, competitions, and sector-specific events, ranging from promotional campaigns to documentary storytelling that amplify public engagement and sector visibility.

​

Selected Projects

 

The Journey to WorldSkills – The Story of Olivia Sewell, for Skills Canada – Nova Scotia & Nova Scotia Community College

This short documentary captures Olivia Sewell’s journey as she prepares to represent Team Canada in culinary arts at the 2024 WorldSkills Competition in Lyon, France. Premiered on March 9, 2024, at the WorldSkills Dinner and shared across social platforms, the video served as both a successful fundraising tool and a celebration of Olivia’s dedication, demonstrating the impact of emotionally resonant, purpose-driven storytelling.

Links:

The Journey to WorldSkills - The Story of Olivia Sewell: https://youtu.be/KMWpQnLkwoA

​​​​​​

​​

Skilled Trades Award Recognition Series, for the Nova Scotia Apprenticeship Agency

Produced annually with the Nova Scotia Apprenticeship Agency, this video series spotlights award-winning skilled trades professionals through short documentary profiles. Each film combines personal storytelling with real workplace scenes to celebrate excellence and inspire future talent. Widely used at events and in training, the series promotes sector visibility, supports recruitment, and aligns with workforce development goals through authentic, peer-recognizable narratives.

Links:

Corey Sargent, 2024 Apprenticeship Ally Award of Excellence: https://www.youtube.com/watch?v=YqRjZ9VASmQ

Louis Blinn, 2024 Apprenticeship Award of Excellence: https://www.youtube.com/watch?v=fG_glR-HtVY

Joy St. Germain, 2023 Apprenticeship Ally Award of Excellence: https://www.youtube.com/watch?v=jTnlPYSLzgM

Mathias Probst, 2023 Apprenticeship Award of Excellence: https://www.youtube.com/watch?v=-ZTk7J9qkZs&t=1s

​​​

​

NSAA Mentorship Training Video Series, an educational documentary project for the Nova Scotia Apprenticeship Agency​

​​​This 8-part video series was produced in support of a mentorship training curriculum across Atlantic Canada. Featuring candid interviews with three respected industry leaders and mentors, the videos explore effective mentorship through real-world experiences, heartfelt storytelling, and practical insight. Designed to complement in-class learning, the series reinforces key curriculum themes such as trust, communication, and inclusive guidance.

Links:

1. Importance of Building Trust: https://www.youtube.com/watch?v=WsczJASacW8​

2. Getting to Know Your Apprentice: https://www.youtube.com/watch?v=SNRsuJa7Ibg

3. Active Listening: https://www.youtube.com/watch?v=_TO2DTRcxmM

4. Setting Realistic Goals and Addressing Skill Gaps: https://www.youtube.com/watch?v=3d6o8AccLjI

5. Teaching a Skill: https://www.youtube.com/watch?v=I8GqOYwrByE

6. Adjusting Your Approach: https://www.youtube.com/watch?v=dvbFlpJS8To

7. Using Mistakes as Lessons: https://www.youtube.com/watch?v=LtXYVQNIrik

8. Being a Journeyperson Mentor: ​https://www.youtube.com/watch?v=FNwj3NPaZJQ

​

​

​Introduction of the Journeyperson Financial Incentive Program, for the Nova Scotia Apprenticeship Agency

Designed to support certified trades professionals in Nova Scotia, the video explains the program’s eligibility, benefits, and application process in a clear and accessible format. Featuring on-camera narration and motion graphics, it presents key information in a clear and engaging way. Used across NSAA’s public platforms, the video supports program outreach, helping more trades professionals access available funding while reinforcing the agency’s role in workforce development.

​Links:

Introduction of the Journeyperson Financial Inventive Program: https://www.youtube.com/watch?v=xQ5h6vx-BLM

​

​

​Nova Scotia Skills Competition Highlights (2022 – 2025), for Skills Canada – Nova Scotia

Produced annually for SCNS, this highlight series captures the energy, talent, and diversity of the Nova Scotia Skills Competition from 2022 to 2025. Each video showcases student participants across various skilled trades, celebrating their achievements through dynamic visuals, interviews, and event-day footage. Widely used for outreach, sponsorship, and recruitment, the series reinforces SCNS’s role in empowering youth and promoting excellence in skilled trades across the province.

​Links:

NS Skills Competition Highlights 2022: https://www.youtube.com/watch?v=8tE-E5Y57aw

NS Skills Competition Highlights 2023: https://www.youtube.com/watch?v=tmBxQD0oiLs&t=8s

NS Skills Competition Highlights 2024: https://www.youtube.com/watch?v=-lI2n7vPxVw

NS Skills Competition Highlights 2025: https://www.youtube.com/watch?v=kHW8S23wRlM

​

​

​Skilled Futures Summer Camp Recap, for Skills Canada – Nova Scotia

​This upbeat recap video captures the Skilled Futures Summer Camp, a hands-on youth program by Skills Canada – Nova Scotia. Tailored for younger students, the video highlights fun, engaging activities that introduce skilled trades through creativity and teamwork. With dynamic visuals and a light, approachable tone, the film helps promote trades education and inspire future participation.

​Links:

Skilled Futures Summer Camp Recap: https://www.youtube.com/watch?v=xI-_52IWLPs

​​

​

NETCO Virtural Remarks from NSAA, for Nova Scotia Apprenticeship Agency

These videos was produced for the National Electrical Trade Council (NETCO) and features a congratulatory message from the Nova Scotia Apprenticeship Agency (NSAA), presented as part of the awards segment at NETCO’s national event. The message celebrates the achievements of award recipients, while also reaffirming NSAA’s commitment to supporting excellence and leadership in the electrical trades across Canada.

​Links:

NETCO 2023 Leadership Excellence Award Winner - Geordie Walsh: https://www.youtube.com/watch?v=i_XvlxbrfM0

NETCO 2022 Leadership Excellence Award Winner - Blair Mikkelsen: https://www.youtube.com/watch?v=014j-sDByOs

​

​​​​

Immigration & Professional Transition

Relocate from Beijing, China to Nova Scotia, Canada, May 2020 - December 2020

​

​

Co-Founder, Managing Director

Beijing Guangying Xuanlv Cultural Development Co., Ltd., April 2012 - April 2020

​

Key Responsibilities

1. Led full-cycle production from client briefing to on-set execution and final delivery, ensuring creative quality and timely completion across diverse formats.
2. Managed cross-regional projects across China, collaborating with provincial agencies, national organizations, and government stakeholders to coordinate complex, multi-partner productions.
3. Oversaw company operations, including team leadership, budgeting, talent hiring, equipment procurement, and production pipeline management.
4. Built and maintained long-term relationships with clients across education, government, corporate, and nonprofit sectors, serving as the primary point of contact and project lead.
5. Directed creative development for high-profile campaigns, including promotional films, educational content, and national events such as Olympic-themed documentaries.
6. Coordinated international co-productions with global teams from Spain, Australia, Indonesia, and beyond, focusing on cross-cultural storytelling and multilingual production.
7. Supervised post-production workflows, including editing, colour grading, sound design, and final quality assurance.
8. Ensured all deliverables met brand guidelines, audience needs, and regional media regulations while maintaining visual and narrative excellence.
9. Mentored junior producers, editors, and interns, fostering a collaborative and growth-oriented studio environment.

 

Selected Projects

 

2018 - Documentary: Hangzhou Time - Behind the Flag Handover Ceremony of the 18th Asian Games (Jakarta, Indonesia)

This behind-the-scenes short film documents the planning, creative direction, and production process of the official Flag Handover Ceremony at the 18th Asian Games. As part of the lead-up to the next host city, Hangzhou China, the film offers a rare look into the artistic and logistical coordination required for such a high-profile international performance.

Links:

Hangzhou Time - Chapter One: https://www.youtube.com/watch?v=D-M2i7n0BjE

Hangzhou Time - Chapter Two: https://www.youtube.com/watch?v=XLMBpoYKZu8​​​

​

​​

2017 - Documentary: Sail to the Future - Behind the Gala Evening of BRICS Xiamen Summit

This behind-the-scenes documentary offers a rare glimpse into the creative vision, intensive preparation, and cultural symbolism behind the Gala Evening of the 2017 BRICS Xiamen Summit. From large-scale stage design to intricate rehearsals, the film showcases the collaborative effort of artists, technical teams, and directors working together to present a performance that embodied both contemporary innovation and traditional Chinese aesthetics. It highlights how the event served as a platform to express national identity and diplomatic hospitality through the language of performance art.

Links:

The Impression of Nanyin - Documentary of Nanyin Drama: https://www.youtube.com/watch?v=aXUvTL0-azY

Part of the Behind the Gala Evening of the BRICS Xiamen Summit series, this short film documents a standout performance that fused the ancient Fujian opera Nanyin with Western symphonic music. Blending traditional Chinese aesthetics with modern stage design, the piece offered a poetic, cross-cultural showcase. The documentary highlights its creative process and visual storytelling, celebrating the depth and elegance of Chinese heritage on a global stage.

The Graceful Huian Women - Documentary of Huian Female Dance: https://www.youtube.com/watch?v=J0d8yYBeT-E

This short segment captures a signature performance from the Behind the Gala Evening of the BRICS Xiamen Summit series. Through vivid choreography, it celebrates the hardworking spirit and unique cultural identity of the Huian women of southern Fujian. Blending traditional aesthetics with expressive movement, the piece pays tribute to their daily lives, resilience, and timeless beauty.

Minnan Spring Rain - Four Treasures and the Foot Pressure Drum Show: https://www.youtube.com/watch?v=3peSbFDeXb0

This documentary segment captures the creative journey behind a vibrant Minnan folk percussion performance. Featuring the Four Treasures and Foot Pressure Drums—unique traditional instruments from Southern Fujian—the piece showcases a dynamic group of teenage performers led by a master drummer and cultural heritage bearer. Through rhythm, coordination, and cultural expression, the performance celebrates the vitality of Minnan traditions and the next generation’s role in preserving them.

Surging of the Sea - Documentary of Modern Dance "the Sea Wind": https://www.youtube.com/watch?v=5TTlbxo7VUo

This documentary segment follows the creative development of The Sea Wind, a modern dance performance featured in the BRICS Xiamen Summit Gala Evening. Tracing the journey from early concepts to final stage execution, the film captures the choreographer’s pursuit of perfection and artistic refinement. Through expressive movement inspired by waves, sea breeze, and seabirds, the dancers bring to life a vivid interpretation of the ocean’s rhythm and energy. The piece highlights both the imaginative power of contemporary dance and the dedication behind world-class performance creation.

The Space of Light, Shadow and Sound - Theater and Symphony: https://www.youtube.com/watch?v=kyJBhLlFf4E

This documentary segment explores the stagecraft and acoustics of the Southern Fujian Grand Theater, highlighting its seamless fusion of light, shadow, and sound. Featuring the China National Symphony Orchestra, the film captures the grandeur of the performance space while showcasing the rehearsal and production process behind a major symphonic event. It reveals how architecture, lighting, and music come together to create a rich sensory experience, offering a glimpse into the artistry and precision that shape high-caliber stage performances.

​

​

2014 - Documentary: Light Up the Future - Behind the Opening Ceremony of 2nd Summer Youth Olympic Games

This documentary offers an in-depth look behind the scenes of the spectacular Opening Ceremony of the 2nd Summer Youth Olympic Games, held in Nanjing in 2014. Capturing the months of meticulous planning, creative experimentation, and cross-disciplinary collaboration, the film reveals how directors, choreographers, designers, technicians, and thousands of performers came together to bring a shared vision to life. With powerful storytelling and cinematic visuals, the documentary showcases the spirit of innovation and youth, highlighting how Chinese culture, cutting-edge technology, and international friendship were seamlessly woven into one unforgettable global celebration. A compelling tribute to teamwork, artistry, and ambition, Light Up the Future stands as a model of large-scale event production excellence.

Links:

Opening Title Sequence of Documentary: https://www.youtube.com/watch?v=9nJWVQLa2eY

This cinematic title sequence serves as the visual introduction to a feature documentary exploring the creative process behind the Opening Ceremony of the 2014 Youth Olympic Games. Designed to capture the scale, spirit, and emotional energy of the event, the sequence blends rehearsal footage, thematic imagery, and original motion graphics to set the tone for the full film. It establishes a sense of anticipation and honors the global collaboration that made the ceremony possible.

​

​​

Freelance Advertising Planner & Film Critic

Beijing, China, April 2011 - April 2012

 

​Worked as a freelance advertising planner and contributed film reviews to Watching Movies magazine, a leading publication for Chinese-language cinema critique. Developed marketing concepts for commercial campaigns while also writing analytical, audience-focused reviews that explored cinematic techniques, narrative structure, and cultural context. This dual role combined strategic communication with creative analysis, deepening both industry insight and storytelling perspective.

​

​​​

​

LANGUAGES & TECHNICAL SKILLS

​​

Language

Chinese Mandarin (native), English (professional working proficiency)

​

Technical Skills

Creative Direction & Storytelling, Storyboarding, Interview Filming, Interview-Based Documentary Production, Post-Production & Editorial, Brand-Consistent Visual Design, Graphic and Multimedia Design, Visual Contrast Awareness

​

Software Proficiency

Microsoft Office Suite, Adobe Creative Suite (Adobe Premiere Pro, Adobe After Effects, Photoshop, Illustrator, InDesign), Google Workspace, Zoom, WeTransfer, Dropbox, Chat GPT, etc.

 

​

​

EDUCATION & TRAINING

 

​North China Electric Power University (Beijing)  |  Bachelor of Arts (BA), Advertising (2007-2011)

​​​

​​

​

​EQUITY & COMMUNITY ENGAGEMENT

​

YWCA Halifax – Newcomer Women Entrepreneurship Program
Outstanding Graduate, Peer Mentor & Community Media Advocate, 2022 – Present

​

Immigrant Services Association of Nova Scotia (ISANS)

Visible Minority Newcomer Women at Work (VMNW) program

Outstanding Graduate & Program Guest Speaker, 2020 - Present

​​

​

​​

​AWARDS & RECOGNITION

​

2024-2025 Minister’s Award for Excellence, Nova Scotia Department of Labour, Skills and Immigration

Actions to Accelerate Skilled Trades Growth

 

2024 Deputy Minister’s Award, Nova Scotia Department of Labour, Skills and Immigration

Actions to Accelerate Skilled Trades in Nova Scotia

​

​​​

​